A fully independent, 100% Australian-owned music licensing platform has landed.
Melodie, founded by entrepreneur Evan Buist and in association with established music, sound and tech company, Uncanny Valley, features an exclusive catalogue of quality tracks from some of the world’s leading composers and independent artists.
Melodie is also proud to represent a catalogue of more than 50% Australian composers, including ARIA award winners and platinum selling label artists. With Australian-made content quotas creeping in, and producers increasingly looking to support Australian-made content, Melodie’s push is well-timed.
Managing Director, Evan Buist acknowledges that music licensing can be a minefield and is dedicated to simplifying the process. “We wanted to make finding and licensing great music flexible and easy, so our search functionality is intuitive and our catalogue pre-cleared for all media, worldwide use in perpetuity. Everything is designed to be simple.”
Melodie offers affordable pricing across all levels of production, with most opting for their unlimited-use blanket licences – covering all media, worldwide use, in perpetuity. Current clients include the ABC, SBS, Nat Geo, Endemol Shine, CJZ, Screentime, Hogarth, JWT, Analog Folk, Foxtel and Fox Sports.
Technology is at the forefront of Melodie, helping producers and editors find the right tracks and fast – via an innovative, automated and secure online platform. From music and licence selection, to auto-calculating campaign discounts, every part of the process is automated with some very clever technology under the hood.
Head of Licensing & Innovation, Charlton Hill says, “Uncanny Valley is working closely with Melodie, integrating new, cutting-edge technologies across the platform to streamline the search process. These technologies will allow Melodie to better identify and classify the emotional attributes within a music track. From AI-driven mood clustering and track comparison analysis to licensable API integrations, we have some game-changing tech on the way.
“With a simple licensing structure, competitive pricing and an intuitive, online search engine, we’ve streamlined music licensing for the 21st century,” says Evan.