Alcohol delivery service Tipple has today announced its launch into the Sydney marketplace and will begin its foray by delivering to three launch zones in Sydney’s inner suburbs, before aggressively expanding in the coming months.
Tipple’s launch delivery zones include the Sydney CBD, Annandale, Enmore, Alexandria, Darlington, Paddington, Surry Hills, Darlinghurst, Potts Point and other surrounding suburbs.
Having already dominated the Melbourne market, Tipple will look to spearhead Sydney’s on demand alcohol delivery market by offering a bottle shop comparable range right at a customer’s fingertips.
“Shoppers are pressed for time; they want things now and in the easiest way possible, so we’re meeting the demands of tech-savvy millennial shoppers by giving them quite literally a bottle shop in their pocket with the Tipple app,” said Ryan Barrington, Tipple co-founder and CEO.
Tipple’s data reveals its largest customer-base is millennials aged between 26-35, who are accustomed to the on-demand lifestyle.
Since launching in late 2015, Tipple has dominated the Melbourne on demand alcohol delivery market, now servicing 262 suburbs across the city with 30-minute delivery.
In Tipple’s most successful Melbourne suburbs, over 40% of users are repeat customers, with the average purchase around $70 – double that of a local bottle shop.
Ryan, who originates from Sydney, said it’s an exciting time for the startup.
“Tipple is the most established and expansive alcohol delivery service in the market with over 500 product lines, so we’re excited to expand into Sydney and look forward to bringing our service to more Australian cities in the coming months.”
Tipple has earmarked 41 ‘zones’ around the country as potential launch hotspots.
Last year, Tipple ran a pilot program in select Sydney CBD zones to test its concept and now, having found the right partners, will expand rapidly with plans to expand east to Double Bay and Bondi within the month before expanding inner city delivery zones and launching in North Sydney soon after.