Wednesday, June 19

BlueChilli expands into Indonesia through Coca-Cola Amatil partnership

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Australian venture studio and innovation group BlueChilli has expanded into South East Asia through a partnership with Coca-Cola Amatil designed to build entrepreneurial capability internally in the company’s Indonesian operations.

The partnership is the first step in BlueChilli’s broader growth strategy to expand outside of Australia, exporting its corporate innovation capabilities and startup know-how and growing its presence to four markets over the next 12 months.  

BlueChilli CEO Sebastin Eckersley-Maslin said he was thrilled to extend the partnership with Coca-Cola Amatil and expand BlueChilli’s reach into Indonesia, Southeast Asia’s largest economy and one of the world’s fastest growing startup ecosystems.  

“At BlueChilli, our mission is to help people anywhere solve society’s greatest challenges with technology,” he said. “As part of this, we are committed to helping leading corporations like Coca-Cola Amatil all over the world embrace the lean startup methodology, so they can better adapt to disruptive shifts, innovate rapidly and transform their business for the future.”

Through the Amatil X Academy, BlueChilli will help Coca-Cola Amatil identify its intrapreneurs and give them the opportunity to rapidly develop, prototype and pilot ideas through a structured internal accelerator program in Indonesia.

BlueChilli and Coca-Cola Amatil first cemented their partnership in April 2018 with the launch of Xcelerate, a corporate accelerator program targeting startups in Australia and New Zealand. The program was designed to help Coca-Cola Amatil build entrepreneurial capability and invest in early-stage companies and concepts – getting first-hand access to emerging technologies and helping build a pipeline of investible businesses.

Chris Sullivan, Coca-Cola Amatil Group Director Partners & Growth said he was looking forward to partnering with BlueChilli to deliver the Amatil X Academy in Indonesia.

“Coca-Cola Amatil is establishing its corporate venture capital (CVC) platform Amatil X in Indonesia. We will scout for startups to help address our business priorities and build growth through strategic partnerships and investment,” he said. “Working with BlueChilli, we have designed an exciting employee program – The Amatil X Academy – to identify our intrapreneurs and give them the opportunity to develop their ideas through a structured six-month internal accelerator program.”

BlueChilli has delivered innovation programs – from sourcing and incubating startup ideas to skunkworks venture building and innovation training –  to Australia’s leading corporations and global brands, including ANZ, Google, Westpac and Stockland. Its programs offer lean startup methodology and rapid product development frameworks to bring new ideas to life in record time, for founders and enterprise.

BlueChilli’s Indonesia operations will be based out of Digitaraya, a co-working space in Jakarta.

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