Mother of all inventions: Which business idea will win $35K in this real-life Shark Tank for women?

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What will it take for someone to hand $35,000 to you for a great idea? This is what four women will find out at the Mums & Co MPowered Pitch Competition Finals on June 18, each vying for a prize pool plus the opportunity for further funding for their start-up idea.

 “Women are notoriously bad at asking for money. And with only 2.2% of venture capital funds awarded to women-led ventures, we wanted to do our bit to even the playing field. The MPowered Pitch Competition not only provided an avenue for women to pitch their business idea, everyone who entered received invaluable pitching advice from leading investment experts as well,” says Carrie Kwan, Co-Founder, Mums & Co.

 Run by leading business mums networking group Mums & Co, the real-life Shark Tank for women-led businesses drew over 70 applicants. At a Pitch Day event in Sydney, 40 business ideas were pitched to a panel of judges including David Kenney, Partner, Hall Chadwick; Kevin O’Hara, Group CIO and Investment Portfolio Manager for Tulla Private Equity Group, Founder Techwitty; Rachel Tonkin, Investment Director AMB Capital; James Orchard, EGM Innovation, IAG; Jeremy Liddle, Cofounder, Director CapitalPitch; and Jill Baptist EGM Customer Futures IAG. Ideas were vetted on a range of criteria, including whether each judge would personally invest in the idea.

Four outstanding finalists will now pitch their idea in front of an audience at the MPowered Conference at the ICC Sydney on Monday 18 June. The MPowered Pitch Competition Finalists and their start-up ideas are:

Edwina Sharrock with Birth Beat, an online antenatal platform for expecting mums and dads that revolutionise the out-dated model of hospital and group based class learning

Jenny Atkinson with Littlescribe, an education solution solving literacy challenges by transforming handwritten illustrated writing at school into instant digital books and ‘for real life books’

Gabby Stein with Luboo, a rental wearable tracking wristbands to parents and caregivers of young children at large events and venues

Aivee Robinson with Catalyser, a cloud-based technology that helps purpose-driven companies of all sizes to run their best employee giving program

The MPowered Pitch Competition Finals and MPowered Conference takes place at the ICC Sydney on Monday 18 June 2018. For more information click here.

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