Tuesday, May 11

Ohm Power Is Taking Advantage Of The Aussie Solar Boom & Making It Easy For Consumers To Find The Right Solar System For Them

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The solar energy market is booming with the Clean Energy Regulator recently reporting that the number of rooftop solar and solar hot water installs in Australia has now passed the three million-mark. And this growth shows no sign of abating with energy analyst firm SunWiz predicting that 2018 will be a boom year for solar energy in Australia.

With all this demand flooding into the market there is one startup looking to cut out the confusion and make it easy for consumers to choose the best system for them. Ohm Power recommends solar systems for your home from a range of trusted providers. Their online marketplace instantly provides solar system quotes side by side tailored to your home so that you can easily find the best payback for your money.

The company was founded by Matthew Race who epitomises what hustle means by going door to door advocating the benefits of solar technology. Matthew would generate interest in solar, offer a quote from a desirable retailer, and refer the customer to the retailer to close the sale.

Since then Ohm Power has grown to launch an online brokerage platform for solar battery storage that instantly recommends a energy system from a wide range of leading Australian solar retailers. So far the company has managed to install over 500kW of solar in residential and commercial markets, and have won funding on multiple occasions including from RMIT University.

Not only that by Matthew, and Ohm Power, were recently accepted into the Energy Lab accelerator program. Speaking to Startup Soda Matthew outlined that “We got accepted into the EnergyLab accelerator after winning several rounds of pitching, and our focus has been on positioning solar as a solution for everyday Australians who don’t have time and are dealing with high energy bills.”

Energy Lab is an accelerator program focused on clean technology startups and currently has a batch of fourteen startups going through the program. Amongst the diverse bunch of startups taking part in the program is Zero Waste, a startup aiming to turn coffee into energy, ChargeCube, a startup aiming to provide clean energy solutions to people in developing nations and Never Farm who are creating an automated vertical farming solution.

Reflecting on his journey with Energy Lab so far, Matthew said two of the biggest takeaways of the program is the alignment of values between so many different people because we are all here to focus on energy related companies.  Also, the strength of the professional network is amazing, there are a lot of great people who we can float new ideas with or simply ask for advice, and I think it sets a great culture that we can build on!”

Interestingly enough Ohm Power did pivot through two other different business models before arriving at their current version, but in doing so were able to identify the real pain point affecting consumers looking to invest in a solar system for their property.
As Matthew explained “originally the company focused on a landlord/tenant power purchase agreement model, which gave us the insight into how people use their energy. Seeing the energy profiles of homes showed us the difficulty in quoting for a complex energy product like solar battery storage. From that point forward, we moved our efforts into building an effortless service for find the right energy solution for your home.”
In order to make it super simple the Ohm Power website asks five questions, from which the company can determine your homes energy profile within 5% accuracy. They then model that profile against hundreds of databased solar energy packages from their trusted solar retailers.
Looking to the future Matthew outlined that by 2020 battery storage costs will have dropped up to 50% and households will be able to store their excess solar energy in battery storage for less than the daily supply charge to access the electricity grid. Therefore, in Matthew eyes this is the biggest economic opportunity of our lifetime.
To learn more about Ohm Power you can visit their website here.
This article is part of an in-depth series we are running on the EnergyLabs Accelerator Program. Over the next few months we will be profiling all of the startups taking part in EnergyLabs program to showcase how they are tacking some of the world’s most pressing challenges when it comes to clean and renewable energy.

About Author

Paul Towers is a passionate supporter of the Australian startup ecosystem and the Founder of Startup Soda. Originally, Startup Soda was solely a newsletter that helped curate the best content from the Australian startup community, more recently however it has turned into a media platform with the aim of improving coverage of Australian Startups, Founders and VC's.