Thursday, August 16

Snappr acquires largest competitor Photographers.com.au

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Australian-born on-demand photography startup Snappr has just closed a deal to acquire Photographers.com.au, which for the better part of a decade has been Australia’s top online destination for professional photography.

The Y Combinator-backed Snappr announced the move from their headquarters in San Francisco. “While we have aggressively expanded into the US this past year, we remain very committed to growing the Australian photography market by making it more accessible, and this local deal is very important to that mission”, said co-founder and CEO Matt Schiller.

The founder and outgoing CEO of Photographers.com.au, David Lye, was pleased to see the site join the Snappr group after 8 years at the helm. “We could see that Snappr was taking the industry in the direction that consumers wanted, and it made sense for Photographers.com.au to be a part of that”, said Mr Lye, who is also the founder of Netfleet, Australia’s top domain name trading platform.

The two platforms have very different approaches to matching photographers with customers. Photographers.com.au allows any photographer to create a profile, charges photographers for premium listings, and allows consumers to search for free. Snappr is a more fully-featured platform that pre-vets it photographers, and for those who pass the vetting it takes care of all administration and marketing. Snappr matches customers to its photographers in real-time and also takes care of payments.

Last year Snappr closed a $2.5m seed round with backers including the likes of Y Combinator, the founders of Google Maps and Zynga, as well as top local firm AirTree Ventures. The terms of the acquisition have not been disclosed but Snappr has confirmed that they raised additional capital this year to fund the acquisition.

Snappr has not announced any major changes for Photographers.com.au and its 5,000 Australian photographers. “It is a great established platform and community of photographers and our plan is to let people choose between Snappr.co and Photographers.com.au depending on their needs”, said Schiller. “For those artists on Photographers.com.au who would like apply to be on Snappr, we will be creating a special fast-track application process that links the two platforms. Users will also see a great new site design rolling out in the coming days”.

Snappr was founded in May 2016. It operates in all major Australian cities as well as all major cities on the West Coast of the United States. Snappr offers on-location shoots from $59 with as little as 12 hour’s notice.

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Paul Towers is a passionate supporter of the Australian startup ecosystem and the Founder of Startup Soda. Originally, Startup Soda was solely a newsletter that helped curate the best content from the Australian startup community, more recently however it has turned into a media platform with the aim of improving coverage of Australian Startups, Founders and VC's.

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