Cryptocurrency is the big new thing, but for many it remains a mystery. As the value of crypto grows, people are still struggling to understand or break into the field of investment because it seems inaccessible, confusing and most of all, risky.
Gary Ng, founder of Surge Investments, has recognised this gap between interest, accessibility and understanding.
“Buying, holding, and selling crypto is difficult for even the most tech savvy person, Gary Ng said today.
“Then you add the media attention that it receives and tabloid stories of intense fluctuations and tech bubble fear mongering. On the surface, for the uninitiated, cryptocurrency doesn’t look like a good investment at all. We want to change this perception and open up the possibilities of the new crypto arena.”
“Many people have and are already making good returns from investment in crypto.
“We want to help people to understand and access the future and benefits of crypto. It is new and it is evolving, but it holds many opportunities and if we can manage the investment process for people so they feel comfortable being part of this new sector, then they will benefit financially and this is a good thing.
“The world now has a new investment sector in addition to property and shares. To date, crypto has been the playground of the few and I hope to make it available and accessible to all.”
Surge is a crypto fund which purchases crypto and manages the investment on behalf of investors. It is comprised of a team of entrepreneurs with strong technical knowledge and experience in both the tech and wealth management sectors. A hybrid tech fund management company, they’re making some serious changes in the industry.
The team at Surge understands that in order to succeed in the new order of crypto, old rules must be broken, traditional processes must be disrupted and new thinking must be applied. In essence, change the status quo and do things differently in order to achieve a different result.
“You see a lot of concerning behaviour in the traditional wealth management circles. Most top tier funds which consistently out-perform the market are accessible only to sophisticated investors,” Gary Ng added.
“At Surge, we are focused on making access to crypto investment feasible for all types of investors including first time investors, experienced crypto investors, mum and dad investors and high net worth investors. In fact, most Surge investors are in their 30s, 40s, 50s and 60s.
“We’ve taken a continuous improvement approach, and we’re totally open to learning more from others in the industry in order to improve the experience for our customers.”
Surge has developed their own proprietary trading system, powered by algorithm and machine learning. Their open approach to crypto investment is a refreshing change from the funds of the past, and one that appeals to next generation investors and those looking to get involved in the world’s newly formed ‘third investment’ sector.
“We help people to invest in crypto and we manage the process for them to assist them to benefit from the investment, Gary Ng said.
“The crypto economy has delivered a total shake up of what we think about financial systems. It could be the biggest wealth redistribution catalyst ever.”
Cryptocurrency can be hard to figure out, but companies like Surge are helping to demystify crypto and open it up to more people.
“Crypto has the potential to be accessible to anyone and we have the opportunity to completely change the face of finance and investment,” says Ng.
”I believe Crypto is the ‘go to’ form of investment and I see our role in expanding this and making it a mainstream option for all savvy investors.”